About Anuyog
Founder-led since 2022. Building software, fintech, and AI products from Indore, India.
Software, built with the founder's mindset.
Anuyog Software Solutions Pvt. Ltd. started in 2022 in Indore with a simple thesis: most businesses don't need more features — they need software that actually fits how they work. Four years later we've shipped 120+ products across fintech, AI, enterprise, and consumer — and we still treat every engagement like it's our own product.
We're a founder-led studio. Senior engineers stay on your project from discovery to maintenance, so architecture decisions made in week two hold up in year two.
Three words we refuse to compromise.
Mission
Make intelligent software accessible to every ambitious business, regardless of size. We remove the complexity between a great idea and a deployed product.
Vision
Be the most trusted software partner for Indian growth-stage companies — the one they bring in for the hardest, most strategic engineering work.
Values
Clarity over cleverness. Ownership over hand-offs. Shipped over perfect. The humility to say "we don't know" before guessing on your dime.
From a small Indore office to 120+ projects.
The idea takes shape
The first sketches of Anuyog — build software that actually moves the business forward — come out of late-night conversations between the founders.
Founder leaves Microsoft
Aalekh walks out of his role at Microsoft to go full-time on Anuyog — no plan B, full commitment to the studio.
Incorporated as Pvt. Ltd. · fully bootstrapped
Anuyog Software Solutions Pvt. Ltd. is registered. Zero external capital — we fund growth out of what we ship. MSME registration also completed the same year.
Financial services practice launches
We start our fintech & algorithmic trading practice — the domain that becomes our defining specialisation.
Profitable from year one · zero external capital
Every rupee earned from clients we found and kept — no paid acquisition, no agencies, no outside funding. Growth is reinvested straight back into the team and the craft.
Founder awarded Jain Youth Icon
Aalekh is recognised with the Jain Youth Icon award — for building a company that earns its way rather than raising its way.
Startup India registration · 100th client
Anuyog is recognised under Startup India, and we bring on our 100th client — still founder-led, still fully bootstrapped.
Clients in seven cities, four continents.
From Indore to Sydney and Toronto to Dubai — we've shipped software for teams across the world. Our work runs across India, Australia, the US, Canada, the UK, Switzerland and the UAE.
United States
Canada
United Kingdom
Switzerland
Dubai
India · HQ
Australia
A note from Aalekh Jain.
“When I left Microsoft in 2022 to start Anuyog, the bet was simple: most businesses don't need more features — they need software that fits how they actually work. Four years later, that thesis has held up across 120+ products.”
We've grown by staying small on purpose. Every client still knows at least one person on the core team. Every engineer still knows every client. That's non-negotiable for us — it's what lets architecture decisions made in week two still hold up in year two.
If you're reading this, it's probably because you have a hard problem. We'd love to hear about it — even if we're not the right people to solve it.
Founder-led, top to bottom.
Aalekh Jain
Founder & CEOFintech, strategy, delivery
Yogita Jain
DirectorFinance, culture, talent
Avani Agrawal
Technical LeadProduct, full-stack, delivery
Aarchi Jain
Full Stack Software EngineerArchitecture, AI/ML, cloud